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Ram plans to launch a compact unibody pickup truck for the U.S. and Canada
Ram has officially filed a U.S. design patent for the compact Rampage pickup, signaling a clear interest in bringing this smaller truck model to North American markets.
While Ram has not announced a specific launch date or confirmed production plans, this patent reflects strategic positioning to offer a more fuel-efficient and urban-friendly pickup option for U.S. and Canadian buyers shortly.
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Rampage: Ram’s successful small pickup in South America
Ram currently sells the Rampage in countries like Brazil and Argentina, where it has gained popularity for combining rugged pickup styling with a compact, urban-friendly size.
This unibody truck is designed for light-duty hauling and daily city driving. The positive reception of the Rampage overseas hints that Ram may soon introduce a similar model in North America to meet growing demand for smaller, versatile trucks.
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Shared platform with Jeep Compass and Fiat Toro boosts versatility
The Rampage shares its Small Wide platform with other Stellantis vehicles like the Jeep Compass and Fiat Toro, enabling Ram to create a compact yet capable truck.
This shared engineering foundation helps keep production costs reasonable while delivering strong handling and off-road potential, making the upcoming Ram pickup appealing for drivers who want versatility without compromising performance or quality.
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Turbocharged 2.0-liter engine offers balanced performance
Equipped with a 2.0-liter turbocharged Hurricane inline-four engine, the Rampage produces 272 horsepower and 295 pound-feet of torque.
Coupled with a smooth 9-speed automatic transmission, this powertrain delivers confident acceleration and a blend of performance and efficiency, ideal for urban driving, light towing, or weekend adventures. It provides drivers with reliable power without sacrificing fuel economy.
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Diesel powertrain available for fuel-conscious drivers
The Rampage also offers a 2.0-liter Multijet II turbo diesel engine that delivers 170 horsepower and 280 pound-feet of torque for buyers focused on fuel efficiency and towing torque.
This diesel option provides excellent mileage and consistent power at low RPMs, making it suitable for longer trips or regular hauling without compromising on fuel savings, an important consideration for many truck buyers today.
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All-wheel drive enhances traction and off-road capability
Unlike many compact pickups that offer rear-wheel drive only, the Rampage features standard all-wheel drive, which improves traction on slippery or uneven terrain.
This drivetrain is especially useful for drivers living in areas with snow, rain, or off-road conditions. With better grip and control, the Rampage appeals to adventurous buyers who need their truck to perform reliably in diverse driving situations.
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Unibody construction delivers SUV-like ride comfort and fuel savings
Ram’s compact pickup uses unibody construction instead of the traditional body-on-frame design found in larger trucks. This lighter and stiffer structure improves ride comfort, handling agility, and fuel efficiency, similar to what drivers expect from SUVs and crossovers.
The unibody design reflects a shift in consumer preference toward versatile trucks that offer both capability and smooth daily driving dynamics.
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Payload capacity ranges from 1,650 to 2,238 pounds
Despite its smaller footprint, the Rampage can carry payloads between approximately 1,650 and 2,238 pounds, depending on the engine and trim level.
This payload capacity is enough for hauling tools, recreational gear, or supplies, making it a practical option for contractors, outdoor enthusiasts, or anyone needing a truck that can handle everyday work and play tasks efficiently.
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Ram’s U.S. design patent signals upcoming launch
Ram’s recent filing of a U.S. design patent for Rampage strongly suggests that the brand plans to introduce this compact pickup in North America.
While securing a patent doesn’t guarantee immediate availability, it protects the truck’s design and hints at Ram’s serious intentions to enter the growing market for smaller, more fuel-efficient pickups.
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Growing demand for smaller, more efficient pickups in the U.S.
The U.S. automotive market is shifting toward smaller pickups that deliver practicality, fuel savings, and ease of use without sacrificing capability. Rising fuel prices, stricter environmental regulations, and urbanization drive this demand.
Ram’s upcoming compact truck aims to tap into this trend by offering a versatile alternative to larger, less efficient pickups.
Alt text: Ram 2500 on display during orange county international auto show.
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Key competitors include the Toyota Tacoma and Ford Maverick
Ram’s anticipated compact unibody pickup will compete with established models like the Toyota Tacoma and Ford Maverick. Both rivals have proven popular by balancing price, fuel efficiency, and towing ability.
To gain market share, Ram must differentiate its truck through unique features, attractive pricing, or advanced technology to win over buyers in this competitive segment.
Alt text: 2025 Ford Maverick XLT automobile at the 2025 Canadian International
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Electrified versions could be part of Ram’s strategy
Ram has yet to confirm any hybrid or fully electric versions of its compact pickup, but the broader automotive industry is rapidly moving toward electrification.
Given tightening emissions regulations and increasing consumer interest in green vehicles, it’s plausible that Ram could explore electrified powertrains for future models, including this compact pickup, to meet environmental standards and attract eco-conscious buyers.
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Pricing is likely to target entry-level truck buyers
Although Ram has not disclosed official pricing for its compact pickup, automotive experts expect the vehicle to be priced competitively by targeting entry-level truck buyers and those seeking affordability without sacrificing utility.
Ram aims to capture a growing segment of consumers interested in smaller, efficient trucks that still deliver practical work and daily use capabilities.
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Urban and suburban drivers to benefit from the smaller footprint
The compact size of Ram’s new pickup makes it easier to park and maneuver in tight city and suburban environments. At the same time, it will provide the hauling and towing capacity many drivers need for work or leisure.
This makes the truck especially appealing to buyers who want the utility of a pickup without the challenges of larger vehicles.
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Ram’s expanding portfolio strengthens its truck lineup
By adding a compact unibody pickup, Ram broadens its product range and adapts to changing market preferences.
This move enhances Ram’s reputation as a versatile truck brand offering options for various buyers, from traditional full-size truck customers to those seeking smaller, more practical pickups.
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Official announcement and release expected soon
While Ram has not made an official announcement regarding the release of its compact unibody pickup, industry insiders suggest a launch could be on the horizon.
As demand for smaller, more efficient trucks increases, Ram may soon provide additional details or previews, allowing prospective buyers to anticipate a new option that balances urban convenience with the utility of a pickup truck.
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